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Facebook Ads VS. Boosted Posts: What’s the Difference?
June 19, 2020 By now, you probably know that you should be advertising on Facebook. The social media giant has 2.6 billion active users, making it a digital gold mine of audiences. Add its impressive advertising features and you’ve got a match ...

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What Is SEO?
May 18, 2020 SEO is an acronym for Search Engine Optimization. This once novel concept has taken the digital marketing industry by storm, becoming one of the most important strategies in your online arsenal. But if you’re not familiar with the term, ...

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Why Now Is the Time to Develop Your Marketing Strategy
April 27, 2020 As the nationwide lockdown continues to devastate the economy, a strong marketing strategy may be the last thing on your mind. Millions of businesses across the country have made deep cuts to their marketing costs in an effort to ...

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How to Utilize Social Media to Promote Your Business During the COVID-19 Pandemic
April 6, 2020 The coronavirus made its way into the U.S. fast and abruptly. Businesses across the country are being forced to limit their hours or even close due to restrictions set by the government. In such uncertain times, small businesses must ...

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How to Dominate Your Industry on Google
April 5, 2020 The concept of Search Engine Optimization (SEO) technically applies to all online search engines, but let’s face it - with over 70% of online searches in its corner, Google is king. If you’re budgeting for SEO in your marketing ...

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