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How to Utilize Social Media to Promote Your Business During the COVID-19 Pandemic
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The coronavirus made its way into the U.S. fast and abruptly. Businesses across the country are being forced to limit their hours or even close due to restrictions set by the government. In such uncertain times, small businesses must think quickly and efficiently. Social media is a powerful and cost-effective tool to advertise your business and maintain revenue. Your services or products may be limited but utilizing social media in a variety of ways can bring in customers and boost your online presence.

Stay Consistent

Although your business may not being able to offer your normal services or products, it doesn’t mean you have to come to a complete stop on social media. Remaining active on your social channels lets your audience know you are still around. Also, posting consistently gives you the chance to increase your brand awareness, resulting in potential new customers!

Educate Your Audience

Use this time as an opportunity to educate your followers about your business. A great way to do so is by highlighting parts of your business most don’t know about. Make sure you’re focusing on something that will benefit your audience. For example, an HVAC company could make a post about how to change an air filter. Educating your followers and offering tips and tricks not only provides knowledge but also shows them you’re reliable and extremely qualified in your industry which builds credibility.

Highlight How Your Business can Help

Market your services on social media while keeping COVID-19 in mind. Most people browsing social media don’t know they have a problem until you present it. Address a problem your customers may have and explain how you can solve it. Right now, the biggest problem is social distancing. Inform your audience on how your services can be performed without direct contact. A great example of this is the restaurant industry moving to curbside take-out or delivery. Verizon reported a 20% increase in online traffic, so don’t miss out on the opportunity to advertise your business.

Take Advantage of Social Media Features

Facebook Live

Facebook Live is a feature available to all Facebook users and business profiles. It can be used for many industries, all it takes is a little creativity! Let your customers and clients know you are still available virtually. Retail stores can use Facebook Live as a “Virtual Live Try-on Session”. Gym owners can offer “Live Morning Workout”.

Instagram and Facebook Stories

These social features are another great way to reach your audience. Neglecting to use them can cause you to miss out on reaching parts of your potential audience. Not only can Instagram and Facebook stories be used to keep your followers informed, but it also increases engagement. Use these features to interact with your followers by asking questions, creating polls or designing fun challenges. Look at stories as a way to spread positivity and also get to know your audience.

Adjusting your current social media strategy during this challenging time can help your business in more ways than one. Use your spare time to take advantage of these simple yet effective tips. BIS Designs understands the impact COVID-19 is taking on your business and we are here to help. We are offering a free business consultation to go over repurposing your digital marketing strategy during this time. Visit https://www.askbisdesigns.com/ or call us at 251-405-2535 to schedule your consultation.


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