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4 Basic Tips of Blogging Search Engine Optimization

Here’s a quick illustration of how SEO works…

Google has developed automatic algorithms that rank your website.  They send out what are called “spiders” to “crawl” your site and check it for over 100 indicators that determine whether the website is valuable or useless.  These indicators include things like backlinks, domain age, traffic, fresh content, etc.

SEO can be considered the art of making sure those crawling spiders are happy with what they find.  It is a very complex field that is always changing but in all that chaos there are a few constants that have remained the same since the beginning. 

1. You need your own domain and hosting.

One thing that beginners need to know is that you need your own domain and hosting.  Free blog set ups don’t do any favors for your SEO efforts.  Why?

People tend to speculate that if you were serious about your website you would get your own name and host it yourself.  Google only wants to point to websites that are considered serious and trustworthy and so this is a basic signal.

Starting your own website, hosting and a business blog can seem intimidating but that’s why we’re here.  We offer multiple packages to meet your needs, which saves you a lot of time.

2. Problem solving with original content.

Keep in mind that Google’s entire purpose is to provide their customers with relevant and useful search results.  Everything they do is built around this goal.

To be realistic, the most important thing you can do for your SEO is create the most useful content that solves people’s problems. If you are solving problems that people are searching for then it is likely that you are going to get shared on social media and ranked higher in Google.

And “original content” means so much more than just blog posts these days.  You can expand into:

  • Videos 
  • Make tutorials or video posts.  This builds links and traffic from YouTube and does well on mobile devices.
  • Photography
  • Original images and photos can boost your rankings as well as add value to your blog posts. Adding your own logos and sharing to social media is an extra layer of marketing, too.
  • Podcasts
  • iTunes has grown fast as people get better smart phones and spend more time plugged in.  Adding a podcast to your blog will ensure a unique and original addition for SEO. You want to build a relationship with your customers and readers by helping them out.  This will mean more sharing and faster results in your search engine rankings.

3.  Make sure your theme is SEO optimized.

Think of SEO as having two components: the off-site stuff like social media and backlinks and the on-site stuff like optimizing your theme.

Optimizing your theme is important because it helps give Google indicators that you are a trustworthy site.  It also helps Google find your content.  Some of the things to keep in mind when optimizing are:

  • Mobile Response
  • Cleanly coded
  • Fast loading
  • Secure domain
  • Original theme (rather than a pre-made template)

4. Build your social media profiles constantly.

You want to have a big focus on social media for SEO purposes as well as traffic building purposes.

Why?

Because Google is now looking to social media as a signal of an article’s authority and relevance.  If people are sharing on Facebook or tweeting about it, you must have written something pretty good.  The best way for this to happen is to build a strong following, keep them engaged and they’ll see your blog posts as they are shared. 

Commenting and sharing other business blogs is always a great way to build a community and possible cross-promoting opportunities for the future as well.

Are you now ready to get a blog started and make sure your SEO is on the right track? Schedule a meeting and we’ll handle every detail from writing, optimizing your website and sharing to your social media!

 

Author: Stephanie May 

RELATED:

5 Benefits of Business Blogging

12 Reasons Why Your Business Needs A Content Marketing Strategy

 

Phillip Long - CISSP, CEO of BIS Technology Group, along with his team of marketing and information technology experts, will walk you through an overview of  what your business should be doing to protect your data and plan your digital marketing strategies.

About BIS Technology Group

BIS Technology Group is the technology leader on the Gulf Coast and is comprised of four divisions: Information Technology, Web Design & Digital Marketing,   Office Equipment and Business Consulting. Together these divisions help local businesses exceed expectations and allow them to group to their full potential while minimizing risks. To learn more about BIS Technology Group, visit bistechnologygroup.com.

You may reach out to us at:
Phone: 251-405-2527
Email: plong@askbis.com

 

 


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