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Why is a Mobile Website a Must?

The Mobile Necessity

In today's world of smartphones, internet browser usage is now dominated by mobile devices and not the desktop. With more and more individuals surfing the web on their smartphone, the requirement of having a mobile friendly website has reached the point to where Google is now strongly influencing website rankings based on whether or not a site is mobile friendly. Here are few more key points on why a mobile friendly website is so crucial:

Always Accessible


Consumers carry their smartphones everywhere, and are able to make instant decisions and follow up those decisions with purchases. Thus making it crucial for you to make your business, services and products accessible to consumers anytime and anywhere.

What They Want to Know


Consumers often access your mobile website for quick information access. They want a contact number, email for to fill out a form for further information. Your mobile website gives them quick and easy access to all the information they want to know about your business.

Consumer Friendly Content


If your website is not a mobile version, your customers and visitors will quickly become annoyed with having to zoom in and out and scroll around the page to find the information and products they are looking for. You mobile website is already built for their smartphone browser, and makes navigating your content and your website a breeze.

Keeping Up with Competition


If your competitors have a mobile presence, you can't afford to fall behind. If a potential customer is stuck between a mobile website and non-mobile site, it could quickly become the deciding factor on whether or not you gain a customer or lose one.

What Traits Create a Lead Generating Website?

Quality Leads Come from a Quality Website

The internet and business are fused together more than ever. And in today's age of online marketing, a business won't last long without an online presence. And the heart of every business and its digital presence, is a home website. However, with snap judgments from customers and users, if you want to generate quality leads from your website, you must present a quality product. If your website is hard to navigate, is of low quality, or doesn't engage your visitors, you can plan on missing your target audience. To help you ensure you have a website worth its weight in leads, follow these keys:

Who Are You Going to Call?


A contact number may seem like an obvious piece to your website. Or, if you sell a strictly digital product, it may seem pointless. However, you can't overlook the value in customer trust that a contact number provides. You'll quickly find that while customers won't often use this number, it does give them a higher level of trust in your company and your website, as they know that direct line of communication is there, should they need it.

Put Forms Front and Center


If you want lead generation from your website, give your visitors easy access to lead generating forms! Include forms on multiple pages, or even every page. Don't make the form the focus of the page, but keep it above the fold to ensure its visibility to the user. Also, don't be too greedy with information requested from your web visitors. Keep the initial info simple and not too personal, and be sure to try and include an incentive for them, such as a "Free Quote" or "Special Discount."

Promote Your Reputation


You always want to include testimonials with your website whenever possible. Show your potential customers that you have a quality reputation backed by satisfied customers. Try to be specific with your testimonials without getting too lengthy. Don't just have quotes that say "They are great" but try to point out what specific areas of doing business with you the customer enjoyed. Take this one step further by including a photo of the individuals giving the testimonial. This humanizes your company, while also creating a deeper level of trust from potential customers when they can attribute a testimonial with the actual person.

Avoid "Build It Yourself" Websites


If you want quality results, you need a quality website...bottom line. If your website doesn't have a professional look, feel and layout to it, you aren't going to get professional results. While your customers may not be professional web designers, they can still tell the difference between a professional website and a website built in your spare time. Think of it like a business card. If the business card looks like it was printed on a home computer with regular stock paper, you aren't likely to trust the person handing it to you.

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